21 CONTEMPORARY
MASTERS REINTERPRETED
MASTERS REINTERPRETED
Posters700 x 1000 mm
Printing techniques: Fine art made with Epson plotter, Epson Ul- trachrome Pro water-based pigment inks and fine art matte paper 255gr/mq on MDF panel
Typography: SF Pro Regular, Gilcimar, Toit-RegularA, Tme, Fonts by Fontstruct
Concept
Mohole is a school of Cinema, Communication, Storytelling and Music.
The school’s goal is to offer the highest possible level of education programs in different and diverse fields, while allowing our students to explore and develop their identity; therefore, the environment must be made out of open and bright spaces, as inclusive and accessible as possible, aimed to put the students at ease while favoring their growth and formation.
From here, the idea of an exhibition design focused on the figures notable men and women, great protagonists of each field of study: to brighten up the school spaces, while offering the chance to discover, know, appreciate and get inspired by their greatness.
Development
The initial phase of the project consisted in researching and creating the single elements – layout and element design, image selection and manipulation – whose interaction brought eventually to the final result. The last step was choosing the printing technique, and finally setting up the exhibition itself.
The original idea was to focus on the portraits of the various characters; eventually, the final design consisted in a simple, linear design where each likeness is complemented by a section in the lower area with biographical information about the subject, and the school logo. Designed to be supplemented with future additional content, the current extension of the project includes only a few of the courses of study (Filmmaking, Comics, Graphic Designs, Music, Storytelling). Research consisted of listing a number of notable people for each field of study; unfortunately for many of the names it wasn’t possible to find enough photographic material to be used in the next phase of the project. Each photograph was then treated with graphic effects to make them recognizable from a distance while giving an effect of complex and interesting geometrical shapes up close.