D.i.Re – Donne in Rete contro la violenza
communication and social media campaigns
Campaign
All in the streets to cancel the patriarchate
On the occasion of the national demonstration promoted by DiRe – Women on the Net against Violence, on November 25, 2024,
I designed the visual identity and graphic campaign dedicated to the slogan Everyone in the streets to erase patriarchy.
A project designed to give visual shape to a powerful political and social message, transforming graphics into a tool for collective participation and awareness.
The campaign, designed for All in the streets to erase patriarchy, uses a clear and essential visual language, capable of conveying the urgency of the theme.
The color magenta immediately catches the eye, while the contrast with black and white and the bold sans-serif typography guarantee legibility and communicative strength.
The stylized eye symbolizes social awareness and surveillance, and the short, hard-hitting phrases — Violence is a choice. Stopping it, a responsibility. — they make the message immediate, even in high-traffic public spaces like CityLife in Milan. The intervention transforms the square into a space for collective reflection, making design part of a shared and active social communication.