REBRANDING
DÄLIAS

DÄLIAS is a Milan-based musical duo. Their existing visual identity included a logotype and a pictogram, which did not fully reflect their musical style or meet the group’s application needs. Objective: redesign the pictogram to make it coherent, recognizable and versatile.

The new pictogram is a stylized flower: essential, harmonious and compatible with the DALIAS logo. The sign translates the delicacy and evocative character of the duo's music into a clear and versatile visual form.





I have selected an intermediate language that communicates with the already existing, subtle and geometric logotype. The new pictogram reconciles an organic, soft and natural component, and the graphic rigor of the synthesis of forms. 



Discarded proposals


Geometric proposals
Rhythmic patterns and modulations that evoke harmony, rhythm, repetition
Photographic/vector proposals
More material and organic interpretations of the flower, linked to its natural shape
© Sara Pizzigoni