21 Contemporary Masters reinterpreted
Scuola Mohole
Concept
Mohole is a school of Cinema, Communication, Storytelling and Music.
The school’s goal is to offer the highest possible level of education programs in different and diverse fields, while allowing our students to explore and develop their identity; therefore, the environment must be made out of open and bright spaces, as inclusive and accessible as possible, aimed to put the students at ease while favoring their growth and formation.
From here, the idea of an exhibition design focused on the figures notable men and women, great protagonists of each field of study: to brighten up the school spaces, while offering the chance to discover, know, appreciate and get inspired by their greatness.
Process
The initial phase of the project consisted in researching and creating the single elements – layout and element design, ima- ge selection and manipulation – whose interaction brought eventually to the final result. The last step was choosing the printing technique, and finally setting up the exhibition itself.
Development
The original idea was to focus on the portraits of the various characters; eventually, the final design consisted in a simple, linear design where each likeness is complemented by a section in the lower area with biographical information about the subject, and the school logo.
Designed to be supplemented with future additional content, the current extension of the project includes only a few of the courses of study (Filmmaking, Comics, Graphic Designs, Music, Storytelling). Research consisted of listing a number of notable people for each field of study; unfortunately for many of the names it wasn’t possible to find enough photographic material to be used in the next phase of the project. Each photograph was then treated with graphic effects to make them recognizable from a distance while giving an effect of complex and interesting geometrical shapes up close.
Elements
The sticker-like elements design was studied to complement the geometrical patterns, with variations on the theme of the school name. Color was a very important factor in this phase: the artworks needed to use vibrant and bold colors, coherent with the school’s graphic look. Each example was designed around two to three colors, in both classic and daring combinations.
Printing techniques
The chosen printing technique allowed for vibrant and structu- red colors, which highlight the 3d-like presence of the artwor- ks in the context of hallways and classrooms. These physical objects complement the idea of a digital and virtual dimen- sion, the mirage of availability against the presence of actual tangible objects, populating an environment that is part of the students’ everyday lives while they pursue their passion and inspiration.
700 x 1000 mm
Printing techniques: Fine art made with Epson plotter, Epson Ul- trachrome Pro water-based pigment inks and fine art matte paper 255gr/mq
on MDF panel
Typography: SF Pro Regular, Gilcimar, Toit-RegularA, Tme,
Fonts by Fontstruct